SECRETS OF MILLION LETTERS OF THE SALES OF THE DOLLAR -

Without mattering what you are trying to sell, you cannot really sell it without “speaking” with his advance buyer. In trying to sell any thing in the Internet, the letter of the sales that you send you are when and how you speak with his perspective.

All the letters of the sales that win “speak” with the perspective creating an image in the mind of the reader. They determined “the scene” appealing to a desire or a necessity; and then they flow smoothly in “the visionary” part of the advertizing roll describing in detail how it will be “the wonderful” life and, how “good” the perspective is going to feel after it has bought his product. This one is the “body or the gut” of a letter of the sales.

Total, a letter of the sales that wins follows a formula verified and proven: 1) secures its attention 2 obtains) it interested in which you can do so that he 3) does that he wishes the advantages of his product his mouth so seriously begins to water to 4) the action of the demand of him - to say to him to chascar the right button or to send it so you are you are selling without delay - cualquie delay in his part could make lose it towards outside. This is called the formula of “AIDA” (attention, interest, desire and

Action) - it works.

In its Web site, its page of the sales must be the length of which it would be

if they made a mail, or longer if you are using you bleat to accentuate advantages to construct desire. By all means in the Internet you do not have to worry about the writing materialses of the paper with letterhead or the cost of the franking, that is the considerable savings. If, nevertheless, you want also to campaign of then shipment that what follows would apply. The letters of the sales in the post office that throw inside of the majority of the sales are almost always two pages with the spaces of 1 1/2 between the lines. For articles of the really great ticket, they will work at least with four pages. - in 11 by leaf 17 of the paper doubled by half. If its letter of the sales is only two pages in length, there is nothing badly with the operation of him in the front and behind a leaf of 8 1/2 by paper 11. Nevertheless, its letter of the sales must always be in the paper of paper with letterhead - its paper with printed letterhead, and including its motto of the standard and the business if you have one.

Without concerning the length of his letter of the sales, it must make a thing, and that one is sale, and sale hardly! If you preput yourself to close the sale, you must do it with his letter of the sales. You must never “be watered down” with his letter of the sales. You do the real sale and closing of that sale with his letter of the sales - any circular pamphlet or that you send along with in his mail as soon as she will reinforce what you say in the letter of the sales.

there are much of discussion in the last years in relation to just how long a letter of the sales must be. Much people are asking: People will really take the time to read a letter of long sales? The answer is yes a simple one and verified in fact! The examinations and the tests during the years emphatic try that the “letters of longer sales” even throw of better that shortest, so they do not worry about the length of his letter of the sales - as soon as to make sure that it sells his product for you!

The “secret of the interior” is to make its letter of the sales so interesting, and to “visionary” with the advantages that you are offering to the reader, who he cannot be against reading of him completely. You above break for the “work” of the reading using the short, dynamic orations, emphasizing the important aspects that you are trying to do, with the use of subheadlines, notches and even of the use of a second color, and leaving portions of white space around him. In its Web site, the letter of the sales must work under the center of the page so the spectator does not have to keep fitting of the screen to see the whole oration. This is very being relaxing and more advisable to send to that client to another Web site that perdidosa patience that reads a long letter.

Concerning pamphlets and to circular you can want to include in his mail with his letter of the sales - providing the materials that you are including they are of the best quality, they will reinforce the sale for you generally. But, if they are of bad quality, cautious cheap and not congratulating his letter of the sales, later you do not have to use them. Another thing, will classify to him definitively like independent homemade worker if you flow-print his name/direction in these pamphlets or the publicity of circular instead of having them imprimió.

Whenever it is possible, and as long as you have pamphlets really good for sending, for having his printer to work them through his press and for printing his name/direction - standard even his of telephone of the number and the company - in them before send you them. The thing is, you would want that its perspective thought about you like its jet - the company - and not like hardly another independent industralist. Sure, you can happen with less cost but you will finish for above with few orders and in the end, less benefits.

Another thing that is discussed around and discusses of each direction per years is if to use a number of box of the post office or its direction of street. Personally, I do not have taste of the boxes of the post office in a commercial direction - because it transmits an aureole of the instability or the temporary location. If its business is worked of home, to obtain a box of a salesman of the box of the post that has a street direction. Then its direction seems, the 1234 track of the willow, #567, its city, and the number of box could appear to the reader like room number. Nevertheless, if you live in a remote area where its main direction 7890 is St., RFD 42, box 123, his city, later you do not have no option but to include ambo his number of box of the post office, and, his direction of street in his letter of the sales. When doing it final for its Web site, putting its direction of street, telephone number, and email address in the part inferior of the page. Than probably, the client it will make contact to him more with enemy with by the email, but it transports formality if that buyer of the Internet sees that you are prepared to give his direction. This class of exhibition abierta of its honesty will give credibility him and dissipate the thought of you that is hardly another company of sale by correspondence “fly-by-night” in the mind of their perspective.

Mainly, you must include a certain class of page or coupon that orders if you are sending. The coupon must be as simple and as easy perspective it to complete and the return you as you can possible do it. The page of the order in its Web site is due to complete already, with perhaps as soon as the shipment left to the option. If its product is eBook or software that will be transferred immediately, later you do not have any options that will be chosen. One loses great many sales because this coupon of the order is just too complicated so that the supposed buyer follows. Not to secure the supposition! To maintain it simple, and you will find his perspective responding with joy.

Must you or do not have you to include in your mail on self-addressed of the answer? There are many variables, as well as, the pros - and - against this question. Total, when you send a letter of the sales “that wins” to a good list of people to those who are sent propaganda, an envelope of return of the answer will increase its answer enormously.

The tests of behind schedule seem to indicate that it is not that great a distribution or a difference in the answers in relation to himself you do or does not do it pre-prints the envelope of return of the answer. Once again the decision will be based here mainly on the product that you are selling and who the list of people to those who are sent propaganda you are using. Our recommendation is that you experiment - to try it both ways - with the subsequent post office and decides by same you of there.